studio stephen smith

October 2023

A design identity and a series of outcomes for a fictional event at the Barbican Centre, tackling post-Covid working and wellbeing.

The identity was built using elements from the brutalist architecture of the Barbican Estate, and colours taken from flowers blooming at the time of a visit. The logo is modular in form and conception; while it appears first as an imprint of the Estate’s brutalist stairways, the logo can be viewed as 3D stairs presenting a path to improvement.